Stop Making $50M Decisions in Excel
Data-backed pricing and promo strategy for mid-market CPG brands
Book a DemoYou're Flying Blind
Pricing Without Data
Setting prices based on last year + gut feel. You're leaving money on the table.
Promo Strategy Guesswork
Which promotions actually work?
You're spending without knowing.
Treating All Stores the Same
One-size-fits-all retail strategy.
You're overspending on what doesn't work and underinvesting in what does.
NORA Can Help
Price Optimization
Which products can handle price increases? Where are you leaving margin on the table?
Promo Effectiveness
Which tactics drive real incremental sales? Control for seasonality, region, product mix.
Store-Level Intelligence
Which stores (or customers) are most similar? Data-driven groupings reveal where and how to focus teams and spend.
See it in Action
Watch a 98-second walkthrough
Upload your data. Chat with NORA. Get data-scientist-level insights in minutes.
Built By Someone Who's Been in Your Seat
I led pricing and promotion modeling for NJOY — first as a growing CPG startup (where I was the founding data scientist), then as a manager at Fortune 200 Altria after NJOY's $2.75B acquisition. My models shaped million-dollar pricing and promotional strategy decisions. I've sat in revenue meetings presenting analyses to C-suite executives who needed data-backed recommendations fast. I built NORA to give mid-market brands the modeling capabilities I brought to both startup and Fortune 200 CPG operations.
Ready to Stop Guessing?
Bring your data. We'll walk through a real analysis. No sales pitch.
Book a Demo
